Integrated Marketing and Cross Media Marketing

Fusion Media Marketing, a marketing division of Ink Etcetera Corporation, provides integrated marketing and cross media solutions that Deliver Strong Results. Our approach enable our clients to capitalize and effectively leverage various touch points in today's market. Additionally, we continually work to bridge the gap between the art of marketing and the science of analytics.

Our goal in working closely with our clients is to ensure the marketing objectives, plans, target audience media channels, and appropriate metrics of a respective campaign is well defined, optimized and measurable . The average person today has 7.2 channels available to them and the most effective marketers in today's marketing environment are leveraging 3 - 5 plus touches per campaign.

We optimize the 'touches' and provide High Value Leads that Convert to Revenue. We accomplish this,in part, utilizing the integrated strategies such as:

  • Direct Mail and pURLS
  • eMail Campaigns
  • QR Codes and Social Media
  • QR Codes and Mobile optimized web pages
  • Web site Development
  • Dashboard Reporting & Measurements
  • Database Cleansing & Updating
  • Real time metrics and advanced ROI reporting measuring all aspects of the client initiative

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